With the increase in AI technology, the use of AI assistants like Siri, Alexa, and Google Assistant has increased significantly in recent years. Due to this, people have turned to voice search for their everyday searches and thanks to Natural Language Processing, it is now more popular than ever increasing the demand for voice search for SEO.
In this article, we’ll explore how to get better results with voice search and improve brand visibility, but first:
What Is Voice Search Optimization?
It is the process of using voice search for SEO to enhance your online presence to appear for people’s voice search queries. By adding content that matches voice search queries, you provide voice assistants with suitable business content to check in with users’ voice searches.
People tend to talk to their assistants like they are talking to real people, for example, “Hey Google, can you find a good Chinese restaurant near me?” On the other hand, Google’s voice search for business does not work the same way as the assistant’s searches, they work like text-based searches. Hence voice searches are more long-tailed, conversational, and work like sentences and questions.
The Importance of Voice Search for SEO
The importance of voice search for business is extremely beneficial for both brands and clients, here’s a few points to note:
- With the increasing number of people using voice search, optimizing your content for voice search queries can help you reach a wider audience compared to optimizing only for text-based searches.
- People use search assistants to find information on topics and learn more about certain products.
- Search engines offer an accessible way for people to search the net without going through an intricate typing and navigating process.
To increase the chances of appearing for voice search queries, you need to improve your site’s overall SEO, this includes fast loading, targeting long-tail voice search keywords, and mobile-responsiveness. You can achieve this with a good marketing agency Atlanta.
Tips to Improve Your Voice Search Optimization:
How to optimize for voice search begins with research and implementation, let’s dive deeper:
Researching Keywords for Voice Search
Voice search for business starts with researching and targeting long-tailed voice search keywords to improve the chances of your content appearing for users looking for answers via digital assistants, here’s what they could look like:
- Long-tail keywords: Long-tail keywords are known to have lower search volumes because of their high specification, but this is what will help your content rank higher! These specific queries are three words or longer, for example, “Ways to sew a hem.”
- Question keywords: Any long tail keywords that begin with questions like how, why, when, what, and where become question keywords. For example, “How to create a Report on Extraterrestrial Neurobiology?”
- Conversational keywords: These keywords mirror natural conversation, like how people speak to each other. For Example: “How to do” will evolve to “How do I make” to mimic natural conversation.
Analyze Search Results for your Targeted Keywords
Search your targeted keywords on SERPs (Search Engine Results Pages) to understand what type of content mainly appears on your keywords. Additional elements of SERP features to deliver more insights into search results.
Why do these additional features matter?
These additional SERP elements contain, People Also Ask, Rich Snippets, Featured Snippets, & Local pack. All these together can help you analyze a page and help you understand better how to optimize for voice search.
Invest in professional writing services
Although it sounds like an easy and simple way to write content with AI, one may wonder, AI Generated Content vs Human-Written Content: Which Is Best For SEO? Since voice search involves natural conversational language, you can benefit greatly from writing services. A content writer can write the exact content you want while optimizing it for both voice search as well as text search.
Ready To Optimize Your Content With Voice Search For SEO?
Our Marketing agency Atlanta is at your service! Creative’s Genie offers professional SEO writing services that help your content rank higher and increase brand visibility. Moreover, our SEO experts can carry out detailed keyword research and know how to optimize for voice searches to make your content rank as high as possible.
Contact us now and explore our unique writing and SEO packages and allow us to transform your online presence and unlock your hidden potential.
