How to sell on Instagram? This question has appeared in the minds of many traders and marketers who want to advertise their products online. The Instagram marketplace is full of advertisements from different pages worldwide, which is why you may also want to advertise on the Instagram app. Hence in this blog, we explore how you can successfully start selling on Instagram:
What is Instagram Shopping?
It’s the Instagram Marketplace which allows users and traders to interact with each other via posts, reels, and stories, which are further enhanced with links, captions, and comments. The Instagram Shopping version turns your profile into a branded shopping experience, providing a specific set of tools and letting you tag your products in the media.
How to Sell on Instagram: Follow These Steps
These simple steps can help you sell your products on Instagram:
Set up an Instagram business profile
When it comes to IG shopping, you need an Instagram business profile first thing. You can either create a new account entirely or convert your existing account to business by picking the category that defines your business best.
Add/sync your product catalog
Next, it’s time to manually add your products, or get help from a marketing agency Chicago to ensure there are no errors. To do it manually, first, create a Commerce Manager account this is where Meta contains and protects your data, then upload product catalogs, and personalize your shop and product collections.
Activate “shopping” on your Instagram account
After creating an account and adding product catalogs, activate the shopping option, after this, you’ll be ready to promote your shop, tag products, and create ads.
How To Drive Better ROI With Instagram
Partner with influencers
Many businesses have used TikTok to search for influencers to advertise their products. But the Instagram app will forever be the starting point of where this sensation of influencers started. This influencer activity still remains high on the platform, allowing influencers to work as your brand ambassador. By doing so, they attach their reputation and reach to your products, elevating your brand awareness and visibility among their audience.
Moreover, you don’t have to be in search of influencers having a huge amount of followers who are breaking your budget, in fact, you only need to locate nano and micro-influencers to promote your brand at a reasonable rate. Many influencers would love to work with your brand in exchange for free products that they can publicize! How to sell on Instagram becomes easier through this, and your sales will increase!
Run Instagram ads
Paying for extra reach via Shoppable Instagram ads is an easy way to publicize your brand further and increase sales. Moreover, as a US-based business, your clients can even make purchases directly through the app without having to visit your store, which can potentially increase sales. These ads run in feeds or explore pages in the form of posts, threads, or reel formats from your product catalog.
On the Instagram app, ads have a low CPC and only cost $6-$7 per 1000 impressions, so investing a little extra can generate better ROI and go a long way for your business. A marketing agency Chicago can help you track and calculate how to get the best out of your ad campaigns.
Use product tags
Product tags allow your audience to switch their scrolling into a product visit and purchase directly from Instagram. You can tag products in your posts, reels, and stories so they can shop while scrolling. Moreover, tagged products can also appear in explore feeds. If a user tags your product, you are immediately notified and can view that content in your Instagram profile and decide if you want to keep or remove it.
REELS!
It’s no surprise that reels should be your priority when reaching out to new audiences and customers. Clients are much more likely to purchase products after they watch a short video on them. So showcase your products, and their uses, and add engaging background music alongside your product tags so that your clients can get shopping easily!
Rule the Instagram Marketplace With Creative’s Genie!
Creative’s Genie is a full service marketing agency Chicago that has helped numerous clients with Instagram marketing campaigns. Our skilled marketers know how to get the best out of your campaigns and create a powerful marketing strategy with the highest possible ROI.
Our marketing services go beyond and we aim to unlock your company’s hidden potential. Contact us now and explore our budget friendly marketing plans to promote your brand!
