A brand builds a relationship between a corporation and its customers. Having a proper brand identity can assist you in representing the values and characteristics of your brand through visual means. A brand’s identity is one of the most crucial things for any organisation. It helps communicate your company’s motto and also represents the target goals of your business to your audience. The brand identity of any company can be upgraded using various methods including social media marketing, graphic design, e-mail marketing and many more. In this blog, the enhancement of brand identity using graphic illustration as well as graphic designs is elaborated. Both these terms might look similar but hold a vast difference. Before we begin the explanation of how the utilization of graphics is done to intensify the identity of a brand, it is important to know the amazing facts and types of designs related to graphics.
What is Graphic Design?
It is considered a sort of visual communication that amalgamates images, texts and ideas with special effects to convey information to the audience, especially to the customers and prospects of a firm. There are several graphic design types and illustration designs that you should know before opting for this method to boost your brand’s recognition. But remember, at present, minimalism is the key. Read out a comparative analysis on minimalism vs maximalism to decide on your design strategy.
Types of Graphic Designs
There are numerous ways through which designing is done using graphics and layouts. Below are enlisted the eight types of Graphic Designs that will surely be of assistance in choosing the optimal one, for elevating the identification of your brand in both, the local and international markets.
Website design and development
One of the most important aspects of growing your internet business is “website development”. Websites are created and developed through Graphic designs and illustration designs which help achieve your marketing goals by enhancing the user experience and by meeting the needs of people who want to utilise your services. Prospects usually pay more attention to the best layouts and designs of a website established through graphics. We create the best images for your websites and blogs.
Visual identity graphic design
Visual identification Graphic design is just what it sounds. The visual elements of brand identification serve as the firm’s face, conveying abstract attributes of your brand through pictures and colours. Right now, you might not be aware of the power of branding, but creating a brand identity is one of the main marketing strategies. Creative’s Genie collaborates with brand partners to produce assets such as logos and colour palettes that define a company’s personality.
Marketing & advertising graphic design
Companies try to access their target audience in their choosing process. Great marketing engages people by responding to their needs, awareness and satisfaction with a brand. As visual content attracts more, graphic design helps in promoting brands more effectively. We’re here to assist you with billboards, email marketing templates, social media ads, banners and graphics that help in increasing your brand recognition.
User interface graphic design
Through UI, a user interacts with a device or programme. UI design is the process of creating easy-to-use interfaces and giving a pleasant user experience. A user interacts with the design of on-screen graphic components such as buttons, and menus, according to the context of graphic design. UI design concentrates on the user’s visual experience and balances the aesthetic appeal and technological functionalities.
Packaging graphic design
Packaging plays a crucial part in enhancing your brand identity. Packaging design speaks directly to customers proving itself a great marketing tool. Every box, bottle, bag and container is an opportunity to portray a brand’s narrative. We provide the best packaging designs and print-ready files for products. The designing team of Creative’s Genie holds extensive knowledge of package designs and additional assets for a brand product using graphic illustration, photography, drawings, and visual identity and illustration designs as well.
Motion graphic design
Animation, music, typography, graphics, video, and other effects are known as “Motion Graphics”. The Motion Graphics designers of Creative’s Genie create storyboards and use animation, video, and conventional art to bring their ideas to life. This can generate a short advertisement-type representation of your brand product. This type of graphic design boosts a brand’s identity effectively.
Environmental graphic design
Environmental graphic design, whether it leans towards minimalism vs maximalism, is one of the most effective ways of promoting your brand, connecting individuals to places visually to enhance their experience. By incorporating our environmental graphic and illustration designs into the walls of your company, you can efficiently showcase your brand and its products. This not only appeals to regular customers but also attracts new ones, thereby enhancing the identity of your brand.
Art and illustration for graphic design
Unlike other types of graphic design and graphic illustration, Art and illustration graphic design are highly demanded nowadays. You can print the T-shirts displaying your brand name, use graphic patterns for the websites of your brand and can also make manual books for your products with amazing visuals and graphics portraying the special features of your products. This will help in increasing your brand’s recognition in the market. The highly skilled team of Creative’s Genie is proficient in all the above-mentioned Graphic Design types, ensuring your satisfaction regarding the enhancement of your brand identity in every possible way.
