With the release of new artificial intelligence tools in recent months, everyone is asking if AI can create better content than humans for search engine optimization. Although both humans and artificial intelligence can generate SEO content effortlessly, AI can do it much quicker than humans, but it doesn’t automatically render AI the winner.
The key is to know and understand when there is a need for AI generated content and when it’s better to opt for human generated content or combine both.
What is AI Generated Content?
As a machine, AI can create content instantly, from posts to blogs, in minutes. This makes AI a powerful tool for quick content creation, boosting a company’s online publishing speed, and potentially attracting more traffic.
How Does Google Process AI Content?
Google's ranking system presents useful, high-quality content to users to answer their questions effectively. Most of the time, Google doesn't care how that content was created, even if this means it was generated by artificial intelligence, viewing AI content as any other content.
Google’s ranking system’s purpose is to rank content beneficial to its users, so AI-written content can rank well if it’s good. However, if at the same time, Google thinks any type of content has been created only to gain search ranks, you're probably getting a penalty.
What is Human Generated Content?
Human-generated content, including social media posts, blogs, scripts, e-books, and more, is called Human Generated Content without the intervention of artificial intelligence tools. Humans add a unique touch to whatever they create that resonates with other readers and viewers.
If one truly wants to convey more than simple information and add more of a vibe, and a deep sense of understanding through their brand image, then human-generated content is the way to go!
AI vs. Human Content: Analysis
Content Quality
AI content writing tools are a machine platform, hence its content lacks deeper meaning.
Example:
“This modern yellow dress is made from relaxing and eloquent fabric, ideal for every event”
Humans are unique, they create content that stirs deeper meanings.
Example:
“Experience your best and prettiest in the next spring event with this flowy yellow dress. Sewn together with the most lavish silk and intricate beads, it radiates elegance and ensures everlasting comfort. Whether you have an upcoming date or a casual gathering with your girls, this dress can be your best choice to leave a lasting impression.”
Efficiency and speed
AI can create efficient and accurate content very quickly. A news channel using AI to make a quick summary of an ongoing cricket match:
Example:
“In today's match, Team 1 defeated Team 2 with a score of 204-6, unable to achieve their target for 215 runs in 20 overs, Team 2 is out of the finals.”
A human will take some time writing an update about the ongoing match, but it will be more emotion-stirring, including analysis, player reviews, and professional comments.
Example:
“In today’s thrilling match, Team 2 experienced defeat when their overs ended before they achieved their target runs! With Team 1’s clashing victory, the atmosphere was electrifying as fans cheered for their team’s progress into the finals. Regardless, player Jane Doe’s performance was noteworthy, full of hard-trained skills and ongoing determination, we wish Team 2 the best of luck for the next finals!”
So, Which is Best?
Although AI can provide detailed blogs for SEO and they may even rank well, human-written content may not increase conversion rate as effectively as human-written content can. Humans crave deeper meanings of things and motivation on why they should invest in your business.
Good SEO can be achieved through AI generated content but businesses should know when to stay moderate with AI content writing tools and always keep a human touch in their work. Moreover, AI may only sometimes be a cost-effective solution.
CONCLUSION:
Whether you utilize AI content writing tools or professional writing solutions, investing in SEO marketing strategies is vital to bring your website or online store to the top. At Creative’s Genie, we ensure the best content and SEO to increase your brand awareness online and get organic traffic your way, so contact us now!
